{"id":2785,"date":"2025-11-05T17:51:06","date_gmt":"2025-11-05T17:51:06","guid":{"rendered":"http:\/\/localhost:10018\/?p=2785"},"modified":"2025-11-05T17:51:06","modified_gmt":"2025-11-05T17:51:06","slug":"isoclima-unifies-commercial-marketing-sustainability-under-one-leadership-giancarlo-perlini-appointed-group-chief-commercial-marketing-officer","status":"publish","type":"post","link":"https:\/\/www.isoclimagroup.com\/de\/isoclima-unifies-commercial-marketing-sustainability-under-one-leadership-giancarlo-perlini-appointed-group-chief-commercial-marketing-officer\/","title":{"rendered":"Isoclima Unifies Commercial, Marketing &amp; Sustainability Under One Leadership: Giancarlo Perlini Appointed Group Chief Commercial &amp; Marketing Officer"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Este (Italy), November 5, 2025<\/em> \u2014 Isoclima Group has announced the integration of its Commercial, Marketing, Business Development, and Sustainability functions under a single global leadership, marking a decisive step in its evolution toward a more agile, customer-focused and execution-driven organization.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Effective November 5, 2025, Giancarlo Perlini, previously Group Chief Business Development, Marketing &amp; Sustainability Officer, assumes the expanded role of Group Chief Commercial &amp; Marketing Officer (CC&amp;MO). Reporting directly to Group CEO Liviana Forza, he will oversee Isoclima\u2019s global commercial organization, ensuring full alignment between strategy, market development, and performance delivery.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThis evolution strengthens the way we connect strategy with execution,\u201d said <strong>Liviana Forza, CEO of Isoclima Group<\/strong>. \u201cBy bringing together our commercial, marketing, and sustainability areas under one leadership, we are building a structure capable of acting fast and capturing new opportunities across markets with great consistency. This reorganization confirms Isoclima\u2019s commitment to integrated growth, commercial excellence, and customer-driven performance, positioning the Group for its next phase of global expansion.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Giancarlo Perlini <\/strong>added: \u201cI\u2019m honored to take on this expanded role alongside an exceptional global team. Unifying our Commercial, Marketing and Business Development functions gives us sharper focus and greater execution strength to turn opportunities into results: faster, at scale, and with a clear commitment to long-term value creation. Sustainability remains a cornerstone of the Group\u2019s strategy, fully embedded into commercial execution and innovation.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este (Italy), November 5, 2025 \u2014 Isoclima Group has announced the integration of its Commercial, Marketing, Business Development, and Sustainability functions under a single global leadership, marking a decisive step in its evolution toward a more agile, customer-focused and execution-driven organization. Effective November 5, 2025, Giancarlo Perlini, previously Group Chief Business Development, Marketing &amp; Sustainability &hellip;<\/p>\n","protected":false},"author":19,"featured_media":2786,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-2785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","with-featured-image"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Isoclima Unifies Commercial, Marketing &amp; Sustainability Under One Leadership: Giancarlo Perlini Appointed Group Chief Commercial &amp; Marketing Officer - Isoclima DE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isoclimagroup.com\/de\/isoclima-unifies-commercial-marketing-sustainability-under-one-leadership-giancarlo-perlini-appointed-group-chief-commercial-marketing-officer\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Isoclima Unifies Commercial, Marketing &amp; Sustainability Under One Leadership: Giancarlo Perlini Appointed Group Chief Commercial &amp; Marketing Officer - Isoclima DE\" \/>\n<meta property=\"og:description\" content=\"Este (Italy), November 5, 2025 \u2014 Isoclima Group has announced the integration of its Commercial, Marketing, Business Development, and Sustainability functions under a single global leadership, marking a decisive step in its evolution toward a more agile, customer-focused and execution-driven organization. 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